Crypto SEO Services
I'm an independent SEO consultant who has grown organic search for a crypto and web3 company. I help licensed exchanges, wallets, DeFi and blockchain projects earn visibility through technical SEO and content strategy, and you work directly with me from start to finish.
- Organic clicks for a crypto client
- +486%
- Impressions
- +2 million
- Search impressions
- +400%
What is crypto SEO?
Crypto SEO is the practice of improving the search visibility of cryptocurrency, blockchain and web3 companies so they reach people researching coins, platforms and products. It covers the same foundations as any SEO work (technical health, content and authority), applied to a market where search demand moves with prices and news, regulation differs by country, and Google holds financial content to a higher trust standard.
Why crypto and web3 SEO is harder than most niches
Your Money or Your Life scrutiny: crypto content affects people's finances, so expertise, accuracy and transparency carry more weight in rankings.
Restricted paid channels: advertising policies limit crypto ads on many platforms, which makes organic search one of the few acquisition channels you fully own.
Volatile demand: search interest follows market cycles, listings and news, so keyword priorities need regular review.
Crowded results: aggregators, large exchanges and media sites dominate head terms, so newer brands win through focused topic clusters and long-tail intent.
Global, multilingual audiences: most crypto products serve many markets, each with its own language, regulation and search behaviour.
Crypto SEO consultant or crypto SEO agency?
A crypto SEO agency typically bundles content production, link building and PR into a monthly retainer. As a consultant, I focus on the strategy, technical SEO and content planning that decide whether that output ranks at all. One crypto client came to me after an agency had published more than 50 articles with no meaningful change in traffic. Consolidating and restructuring that content, without publishing anything new, grew clicks by 486%.
What I don't do
I don't offer link building or digital PR. My work covers technical SEO, content strategy, structured data and AI search visibility. If you need links or press coverage, I can work alongside your PR team or agency so their efforts support the right pages. I also only work with licensed or properly registered businesses, and I don't take on unlicensed exchanges or financial services.
Benefits
Why crypto SEO needs a different approach
Crypto buyers are sceptical, well informed and quick to compare alternatives. Search engines apply stricter quality standards to anything involving money. Crypto SEO works when it builds trust and topical depth, not when it chases volume with thin articles.
Trust signals for financial content
Strengthen the expertise, authorship, sourcing and transparency signals that search engines look for on pages that affect people's money.
Topic clusters, not keyword lists
Group related searches into clusters so one strong page ranks for many queries, instead of dozens of near-duplicate articles competing with each other.
Technical SEO for apps and platforms
Fix the JavaScript rendering, crawl, indexation and site architecture issues common on exchange, wallet and dApp sites, including large sets of coin and pair pages.
Visibility in AI search
Structure your content and entities so your brand can be cited in AI Overviews and LLM answers, where many crypto users now start their research.
What's included
What you get from my crypto SEO services
Practical deliverables your team can act on, not a long report that sits in a folder.
Crypto SEO audit
A review of technical SEO, JavaScript rendering, indexation, site architecture and internal linking, with issues ranked by impact.
Content audit and consolidation plan
A full content inventory showing which pages to keep, merge, redirect or rewrite, so existing content stops competing with itself.
Keyword research and topic clusters
Search demand grouped into clusters and mapped to page types, covering educational, comparison and product-led queries.
Content strategy and briefs
A topic plan with briefs your writers can follow, including guidance on accuracy, sourcing, author expertise and risk disclosures.
Structured data recommendations
Schema markup for your organisation, products, authors and content so search engines and AI systems understand who you are and what you offer.
International SEO guidance
Hreflang, URL structure and keyword localisation recommendations for products that serve several countries and languages.
How it works
A crypto SEO process built for a fast-moving market
Every engagement starts with your product, your markets and your regulatory position. From there, we build a plan your content, product and development teams can execute.
- 1
Understand your product and markets
I review what you offer, who you serve, where you are licensed to operate and how users currently find you, so SEO targets the right audiences in the right countries.
- 2
Audit your site and content
I assess technical health, rendering, site architecture and every existing page to find cannibalisation, thin content and missed opportunities.
- 3
Map topics to search intent
I research demand across educational, comparison and product searches, then map each topic cluster to a single page type: guides, coin or product pages, comparisons and glossary entries.
- 4
Build a prioritised roadmap
You get a clear plan ranked by impact and effort, covering what to consolidate, redirect, rewrite and create, with briefs and specifications your team can pick up straight away.
- 5
Measure, report and refine
I track rankings, clicks and conversions, then adjust priorities as the market, regulation and search landscape change.
Pricing
Crypto SEO consulting packages
Every crypto and web3 project differs in size, markets and technical setup, so pricing is quoted per project after a short call.
Crypto SEO Audit
For crypto and web3 companies that want to find the technical and content issues holding organic growth back.
- Technical SEO and rendering audit
- Site architecture and internal linking review
- Content inventory and cannibalisation analysis
- Competitor visibility snapshot
- Prioritised fix list
- Not included: Keyword and topic cluster strategy
Crypto SEO Strategy
A full crypto SEO strategy tied to your product, markets and growth goals.
- Everything in Crypto SEO Audit
- Keyword research and topic clusters
- Content consolidation and redirect plan
- Content strategy and page briefs
- Structured data recommendations
- Prioritised 6-month roadmap
Ongoing Crypto SEO Consulting
Ongoing support from a crypto SEO consultant working alongside your marketing and dev teams.
- Monthly strategy and priorities
- Content and brief reviews
- Implementation QA with developers
- Performance reporting
- Not included: Link building and digital PR
Who you'll work with
Aubrey Yung
SEO Manager & Schema Markup Consultant
Aubrey is an SEO Manager and Schema Markup Consultant with 7+ years of B2B and B2C marketing experience.
- Schema Markup
- International SEO
- Technical SEO
- Content Strategy
FAQ
Crypto SEO FAQs
What do crypto SEO services include?
My crypto SEO services include a technical SEO audit, a content audit and consolidation plan, keyword research grouped into topic clusters, content strategy and briefs, structured data recommendations and international SEO guidance. They do not include link building or digital PR.
Do you offer link building or digital PR?
No. I don't offer link building or digital PR. I focus on technical SEO, content strategy and structured data, which determine whether your pages deserve to rank. If you work with a PR team or agency, I can advise on which pages their coverage should support.
Should I hire a crypto SEO agency or a consultant?
A crypto SEO agency suits you if you need content production, links and PR handled externally at volume. A consultant suits you if you want senior expertise, direct communication and a strategy your in-house team or existing agency can execute. Many crypto teams use a consultant for strategy and technical SEO alongside their own writers.
What types of crypto and web3 companies do you work with?
I work with exchanges, wallets, DeFi platforms, blockchain infrastructure and other web3 products that are licensed or properly registered where they operate. I don't work with unlicensed exchanges or unlicensed financial services.
How long does crypto SEO take to show results?
Technical fixes and content consolidation can show impact within weeks to a few months, especially on sites with a lot of overlapping content. New content and authority in competitive crypto topics usually take three to six months or longer to build meaningful rankings.
Is SEO for web3 and blockchain different from crypto SEO?
The terms overlap. Crypto SEO usually refers to exchanges, wallets and tokens aimed at consumers, while web3 and blockchain SEO often covers infrastructure, developer tools and B2B products. The foundations are the same, but the audience, keywords and page types differ, so the strategy is tailored to your product.