B2B SEO Services
Work with a B2B SEO consultant who measures success in pipeline, not just traffic. I help SaaS, tech and professional services companies reach buyers at every stage of a long, multi-stakeholder buying journey.
What is B2B SEO?
B2B SEO is the practice of improving a business-to-business company's visibility in search so it reaches the people who research, evaluate and buy its products or services. Unlike B2C SEO, it works with smaller search volumes, higher deal values, longer sales cycles and several decision-makers per purchase. Success is measured in qualified leads and pipeline, not raw traffic.
Why hire a B2B SEO consultant?
A B2B SEO consultant gives you senior strategic input without the overhead of a large agency retainer. You work directly with the person doing the analysis, and the plan fits the team and resources you already have.
- Direct access to an experienced consultant, not an account manager
- Recommendations sized to your in-house content and development capacity
- Deep technical SEO and structured data expertise alongside content strategy
- Flexible engagements, from a one-off audit to ongoing consulting
B2B SEO marketing across the funnel
Effective B2B SEO marketing covers every stage of the buying journey, with a page type built for each:
- Awareness: guides, research and thought leadership that answer the problems your buyers are searching for.
- Consideration: solution, use case and industry pages that show how you solve the problem for teams like theirs.
- Decision: comparison, alternatives, integration and pricing pages that help a buying committee choose you.
Benefits
Why B2B SEO marketing is different
B2B buyers research for weeks or months, compare vendors in groups, and search with specific, low-volume queries. Generic SEO that chases traffic misses them. B2B SEO marketing focuses on the searches that signal real buying intent and the content that helps a buying committee say yes.
Pipeline-focused keyword strategy
Prioritise the problem-aware, solution-aware and comparison searches your buyers actually use, not vanity keywords with high volume and no intent.
Content for the whole buying committee
Map content to each stakeholder, from the practitioner who finds you to the executive who signs off, so every role finds answers on your site.
Technical SEO that scales
Fix the crawl, indexation, site architecture and structured data issues that stop product, solution and resource pages from ranking.
Visibility in AI search
Structure your expertise so it can be cited in AI Overviews and LLM answers, where more B2B buyers now start their research.
What's included
What you get from my B2B SEO services
Practical deliverables that help your team make decisions and ship improvements, not a long report that sits in a folder.
B2B SEO audit
A review of technical SEO, site architecture, indexation, content quality and internal linking, with issues ranked by impact on lead generation.
Buyer-intent keyword research
Keyword themes mapped to funnel stage, persona and page type, including the long-tail and comparison queries that drive demo and contact requests.
Content strategy and briefs
A topic plan covering solution, use case, industry, comparison and integration pages, with briefs your writers or agency can follow.
Structured data recommendations
Schema markup for your organisation, products, software and content so search engines and AI systems understand what you offer.
Measurement framework
Guidance on tracking organic conversions and attributing SEO to pipeline in your analytics and CRM, so you can report on revenue impact.
How it works
A B2B SEO process built around your sales cycle
Every engagement starts with how your company actually sells. From there, we build an SEO plan your marketing, product and development teams can execute.
- 1
Understand your buyers and funnel
I review your ICP, sales cycle, buying committee and current lead sources, so SEO targets the accounts and roles that matter to revenue.
- 2
Audit your site and search presence
I assess technical health, site architecture, existing content and competitor visibility to find what is holding organic growth back.
- 3
Map keywords to buying stages
I research search demand across awareness, consideration and decision stages, and map each theme to a page type: solution pages, use cases, comparisons, integrations and thought leadership.
- 4
Build a prioritised roadmap
You get a clear plan ranked by business impact and effort, with briefs and specifications your content and development teams can pick up straight away.
- 5
Measure, report and refine
I connect organic performance to conversions and pipeline, then refine the strategy as your product, market and search landscape change.
Results
B2B SEO results
SaaS
Crafting the SEO Strategy for a Startup Company
993.5% increase in organic clicks
Read case study →SaaS
Increasing trial signups by aligning intent
+23.6% trial signups · +55.7% trial CVR·+38.7% inquiry CVR
Read case study →FinTech
Increase organic traffic without publishing new content
Increased impression by 400% and clicks by 486%
Read case study →Pricing
B2B SEO consulting packages
Start with an audit, or get a full strategy and ongoing support from a B2B SEO consultant.
B2B SEO Audit
For B2B companies that want to find the technical and content issues holding organic growth back.
- Technical SEO audit
- Site architecture and internal linking review
- Content and page-type gap analysis
- Competitor visibility snapshot
- Prioritised fix list
- Not included: Buyer-intent keyword strategy
B2B SEO Strategy
A full B2B SEO marketing strategy tied to your funnel, buyers and revenue goals.
- Everything in B2B SEO Audit
- Buyer-intent keyword research by funnel stage
- Content strategy and page briefs
- Structured data recommendations
- SEO-to-pipeline measurement framework
- Prioritised 6-month roadmap
Ongoing B2B SEO Consulting
Ongoing support from a B2B SEO consultant working alongside your marketing and dev teams.
- Monthly strategy and priorities
- Content and brief reviews
- Implementation QA with developers
- Performance and pipeline reporting
Who you'll work with
Aubrey Yung
SEO Manager & Schema Markup Consultant
Aubrey is an SEO Manager and Schema Markup Consultant with 7+ years of B2B and B2C marketing experience.
- Schema Markup
- International SEO
- Technical SEO
- Content Strategy
FAQ
B2B SEO FAQs
What do B2B SEO services include?
B2B SEO services usually include a technical SEO audit, buyer-intent keyword research, content strategy mapped to the funnel, on-page and structured data recommendations, and measurement that ties organic traffic to leads and pipeline.
How is B2B SEO different from B2C SEO?
B2B SEO targets smaller, more specific search audiences, supports longer sales cycles and speaks to several decision-makers per purchase. It prioritises lead quality and pipeline over traffic volume, and relies more on solution, comparison and use case content.
How long does B2B SEO take to show results?
Technical fixes can show impact within weeks, while content and authority usually take three to six months to build meaningful rankings. Because B2B sales cycles are long, pipeline impact often follows a few months after traffic gains.
Should I hire a B2B SEO consultant or an agency?
A consultant suits companies that want senior expertise, direct communication and a strategy their in-house team can execute. An agency may suit you better if you need a large volume of content production handled externally. Many B2B teams use a consultant for strategy and technical SEO alongside in-house or freelance writers.
Do you work with SaaS companies?
Yes. SaaS is one of the most common B2B models I work with, including product-led and sales-led companies. The same approach applies to other B2B businesses such as tech, professional services and manufacturing.