Case Studies
Selected projects showing how strategy translated into measurable growth.
Case Study
Increasing trial signups by aligning intent
See how updating CTAs from demo to trial increased trial signups by 23.6% and trial CVR by 55.7% across high self-serve intent pages.
Case Study
Driving +278% service-related keywords for a Hong Kong ophthalmology clinic
How aligning patient intent with service-led content to drive +278% service keyword growth.
Case Study
How a problem-first content strategy delivered 201% quarterly traffic growth
How a problem-first content strategy and faster indexation drove +201% quarterly organic traffic.
Case Study
Increase organic traffic without publishing new content
In this case study, I will explain how I repurposed a client’s existing content to increase their website's organic traffic and improve rankings
Case Study
Crafting the SEO Strategy for a Startup Company
How strategic SEO initiatives propelled a SaaS startup's online presence, resulting in a 993.5% increase in organic clicks over one year.
Case Study
SEO Localisation for a healthcare company
Implemented SEO strategy for an international company in the healthcare sector. The primary goal was to localise the content for the Hong Kong market and increase non-branded traffic to the website.