Case Studies

Selected projects showing how strategy translated into measurable growth.

Case Study

Driving +278% service-related keywords for a Hong Kong ophthalmology clinic

How aligning patient intent with service-led content to drive +278% service keyword growth.

Industry

Healthcare

Key results

+278% service keywords · 721 → 3,628 monthly visits · ~20 daily inquiries

SEO focus

Technical SEO · Content strategy · On-page optimization

Case Study

How a problem-first content strategy delivered 201% quarterly traffic growth

How a problem-first content strategy and faster indexation drove +201% quarterly organic traffic.

Industry

Wellness

Key results

+201% quarterly traffic growth

SEO focus

Content strategy · Technical SEO

Case Study

Increase organic traffic without publishing new content

In this case study, I will explain how I repurposed a client’s existing content to increase their website's organic traffic and improve rankings

Industry

FinTech

Key results

Increased impression by 400% and clicks by 486%

SEO focus

Content Strategy

Case Study

Crafting the SEO Strategy for a Startup Company

How strategic SEO initiatives propelled a SaaS startup's online presence, resulting in a 993.5% increase in organic clicks over one year.

Industry

SaaS

Key results

993.5% increase in organic clicks

SEO focus

Technical SEO, Content Strategy

Case Study

SEO Localisation for a healthcare company

Implemented SEO strategy for an international company in the healthcare sector. The primary goal was to localise the content for the Hong Kong market and increase non-branded traffic to the website.

Industry

Healthcare

Key results

Increased the number of ranking keywords by 300%

SEO focus

Keyword Research, Content Strategy