Case Studies
Selected projects showing how strategy translated into measurable growth.
Case Study
How an Information Architecture Overhaul Increased B2B SaaS Commercial Organic Traffic by 38%
How an information architecture rebuild cut blog dependency from 79% to 69% and grew commercial page clicks 38%, even as AI-driven search pulled this B2B SaaS site's total organic traffic down 39%.
Case Study
Increasing trial signups by aligning intent
See how updating CTAs from demo to trial increased trial signups by 23.6% and trial CVR by 55.7% across high self-serve intent pages.
Case Study
Driving +278% service-related keywords for a Hong Kong ophthalmology clinic
How aligning patient intent with service-led content to drive +278% service keyword growth.
Case Study
How a problem-first content strategy delivered 201% quarterly traffic growth
How a problem-first content strategy and faster indexation drove +201% quarterly organic traffic.
Case Study
Increase organic traffic without publishing new content
In this case study, I will explain how I repurposed a client’s existing content to increase their website's organic traffic and improve rankings
Case Study
Crafting the SEO Strategy for a Startup Company
How strategic SEO initiatives propelled a SaaS startup's online presence, resulting in a 993.5% increase in organic clicks over one year.
Case Study
SEO Localisation for a healthcare company
Implemented SEO strategy for an international company in the healthcare sector. The primary goal was to localise the content for the Hong Kong market and increase non-branded traffic to the website.