SoftwareApplication Schema Generator
Generate SoftwareApplication JSON-LD with ratings, offers, pricing plan and operating system fields.
Audience
Publisher
Offer (use 0 for free)
Pricing Plans (AggregateOffer)
Adding plans switches the output to AggregateOffer with a priceSpecification array.
Aggregate Rating
SoftwareApplication schema
The SoftwareApplication Schema Markup Generator helps you create structured data in JSON-LD format for your app or software product. Adding schema markup to your software page helps Google understand what your product does, who it's for, and how it's priced — increasing your chances of appearing in Google rich results with star ratings, price information, and download details displayed directly in search.
This tool supports all key SoftwareApplication schema fields, including:
- Application type — SoftwareApplication, MobileApplication, WebApplication, or VideoGame
- Application category — from BusinessApplication to UtilitiesApplication and beyond
- Name, URL, and description — the core identity fields for your software
- Operating system and browser requirements — specify supported platforms such as Windows, macOS, iOS, Android, or Web
- Software version, file size, and release date
- Download URL and install URL — direct links for Google to surface in rich results
- Offer and pricing — set a price (or 0 for free) with currency, or add multiple pricing plans as an AggregateOffer with a priceSpecification array
- Aggregate rating — include rating value, rating count, and review count to qualify for star ratings in search
- Publisher information — supports both Organization and Person types
- Audience targeting — specify whether the app is for a business or general audience
- Feature list and screenshots — help Google and users understand what your software does
Frequently Asked Questions
What is SoftwareApplication schema?
SoftwareApplication schema is a type of structured data from Schema.org that describes a software product — including its name, operating system, pricing, ratings, and download links. It is written in JSON-LD format and added to the <head> of your page so search engines can read it without affecting your visible page content.
What Google rich results can SoftwareApplication schema enable?
SoftwareApplication schema can make your page eligible for rich results that display star ratings and price information directly in Google Search. To qualify, Google requires a rating value plus at least one of: rating count or review count. Google may also use offer and pricing data to annotate your listing.
How do I add pricing to the SoftwareApplication schema?
Use the Offer section to enter your software's price. Enter 0 for free software. Select the appropriate currency. If your software has multiple pricing tiers (e.g. Free, Pro, Enterprise), use the Pricing Plans section to add an AggregateOffer with a priceSpecification array.
Where do I add the generated JSON-LD to my website?
Paste the generated JSON-LD inside a <script type="application/ld+json"> tag in the <head> section of your software page.
Can I add schema to multiple pages?
Yes. Each page that describes a specific software product should have its own SoftwareApplication schema, using the URL and details specific to that page. Do not use the same schema block across multiple different product pages.
How do I test if my schema is working correctly?
After adding the JSON-LD to your page, use Google's Rich Results Test to validate your markup and preview how it may appear in search. You can also use Schema.org's Validator to check for structural errors.
Do I need to fill in every field?
No. Start with the fields that are required for Google rich result eligibility, such as a rating value plus either a rating count or review count. Beyond that, fill in any optional fields that accurately describe your software. The more relevant details you provide (such as operating system, pricing, download URL, and application category), the more signals crawlers have to work with when understanding your applications.