July 9, 2026
My First Impression of Microsoft Clarity's Topic Insights
A first-hand look at Microsoft Clarity's new Topic Insights beta, how it tracks AI citation share, competitor visibility, and content gaps, plus its real limitations.
SEO Observatory
Observations and commentary on SEO events, Google announcements, conferences, and what is happening across the SEO, AEO, and GEO universe.
May 18, 2026
A Closer Look at Microsoft Clarity's AI Visibility & Citations Dashboard
A practical look at Microsoft Clarity's free AI Citations dashboard: what it tracks, where its limits are, and how I'd use it to improve GEO performance.
February 8, 2026
Reading Into Microsoft’s AEO & GEO Guide
This is my personal take on Microsoft’s AEO & GEO guide.
May 29, 2025
This blog post is a recap of BrightonSEO and notes of the presentation that I attended.