SEO Observatory

How long Google takes to crawl, index and update results?

My notes from Day 3 of Google Search Central Live Deep Dive Europe 2026: Gary Illyes' timing estimates for crawling, indexing and serving, and what they mean in practice.

What is Quality for Google? Notes from SCL Deep Dive Europe

My take on Google's quality talk at Search Central Live Deep Dive Europe 2026: the four pillars, commodity content, the RunRepeat example and how long recovery takes.

How Google Understands Your Query: Notes from Search Central Live Deep Dive

My notes from Day 3 of Google Search Central Live Deep Dive Europe 2026: how Google detects language, drops stopwords, recognises entities, expands synonyms and fans out queries.

My First Impression of Microsoft Clarity's Topic Insights

A first-hand look at Microsoft Clarity's new Topic Insights beta, how it tracks AI citation share, competitor visibility, and content gaps, plus its real limitations.

A Closer Look at Microsoft Clarity's AI Visibility & Citations Dashboard

A practical look at Microsoft Clarity's free AI Citations dashboard: what it tracks, where its limits are, and how I'd use it to improve GEO performance.

Reading Into Microsoft’s AEO & GEO Guide

This is my personal take on Microsoft’s AEO & GEO guide.

BrightonSEO 2025 April Recap

This blog post is a recap of BrightonSEO and notes of the presentation that I attended.