September 24, 2026
What is @graph in schema markup?
Learn what @graph does in JSON-LD, when to use it instead of nesting, and how to connect entities with @id. Includes a full-page example and common mistakes.
Aubrey Yung
Experienced SEO Manager in Tallinn, Estonia
Aubrey Yung is an SEO Manager and Schema Markup Consultant.
Aubrey is a Google Search Central Gold Product Expert and a certified Product Marketer. She focuses on SEO Content Strategy, International SEO, Entity SEO, SERP analysis and schema markup.
Observatory
What's new in SEO
Observations and commentary on SEO events, Google announcements, conferences, and what is happening across the SEO, AEO, and GEO universe.
July 9, 2026
My First Impression of Microsoft Clarity's Topic Insights
A first-hand look at Microsoft Clarity's new Topic Insights beta, how it tracks AI citation share, competitor visibility, and content gaps, plus its real limitations.
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May 18, 2026
A Closer Look at Microsoft Clarity's AI Visibility & Citations Dashboard
A practical look at Microsoft Clarity's free AI Citations dashboard: what it tracks, where its limits are, and how I'd use it to improve GEO performance.
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February 8, 2026
Reading Into Microsoft’s AEO & GEO Guide
This is my personal take on Microsoft’s AEO & GEO guide.
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Blog
Latest SEO insights
September 23, 2026
Keyword Mapping: How to Map Keywords to Pages (With Examples)
Learn how to build a keyword map that matches every page to one search intent, avoids cannibalisation, and shows content gaps. Includes a free Google Sheets template.
September 21, 2026
What is a robots.txt file? How it works, with examples
Learn what robots.txt does (and doesn't do), how Google picks which rule applies, how to block AI crawlers, and the mistakes that get pages indexed anyway.
September 16, 2026
Schema markup is code that describes your content to search engines. Learn how it works, see real JSON-LD examples, and find out what it can (and can't) do for SEO.
Service offering
Work with me
I help companies solve complex SEO problems and build sustainable organic growth.
SEO Consultation
Get expert answers to specific SEO questions. A focused consultation to help you troubleshoot issues, validate ideas, or get guidance on complex SEO decisions.
SEO Audit
A comprehensive analysis of your website’s SEO performance. I identify technical issues, content gaps, and growth opportunities with clear recommendations for improvement.
SEO Strategy
Build a long-term plan for sustainable organic growth. I work with your team to define priorities, align SEO with business goals, and guide execution over time.
Schema Markup
Implement structured data that helps search engines better understand your content. I design and deploy schema markup to improve eligibility for rich results and enhance search visibility.
Technical SEO
Identify and resolve technical issues that impact crawling, indexing, and performance. From site architecture to rendering and indexing, I help ensure search engines can properly access your site.
International SEO
Optimize your website for multiple countries and languages. I help with hreflang implementation, international site structures, and localization strategies to reach global audiences.
Case Studies
Selected work and measurable outcomes.
Case studies show how strategy translated into measurable outcomes, clearer priorities, and execution that held up beyond the initial recommendation.
Increasing trial signups by aligning intent
Industry: SaaSFocus: Conversion Rate Optimisation
Driving +278% service-related keywords for a Hong Kong ophthalmology clinic
Industry: HealthcareFocus: Technical SEO · Content strategy · On-page optimization
How a problem-first content strategy delivered 201% quarterly traffic growth
Industry: WellnessFocus: Content strategy · Technical SEO