May 29, 2026
How to optimize HTML structure for SEO
How to structure your HTML so search engines, screen readers, and AI agents can all understand it — with a full <head> checklist, semantic markup guide, and agent-readiness section.
Aubrey Yung
Experienced SEO Manager in Tallinn, Estonia
Aubrey Yung is an SEO Manager and Schema Markup Consultant.
Aubrey is a Google Search Central Gold Product Expert and a certified Product Marketer. She focuses on SEO Content Strategy, International SEO, Entity SEO, SERP analysis and schema markup.
Observatory
What's new in SEO
Observations and commentary on SEO events, Google announcements, conferences, and what is happening across the SEO, AEO, and GEO universe.
May 18, 2026
A Closer Look at Microsoft Clarity's AI Visibility & Citations Dashboard
A practical look at Microsoft Clarity's free AI Citations dashboard: what it tracks, where its limits are, and how I'd use it to improve GEO performance.
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February 8, 2026
Reading Into Microsoft’s AEO & GEO Guide
This is my personal take on Microsoft’s AEO & GEO guide.
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May 29, 2025
BrightonSEO 2025 April Recap
This blog post is a recap of BrightonSEO and notes of the presentation that I attended.
Read note
Blog
Latest SEO insights
April 12, 2026
This guide covers everything you need to know: what to include, where to place it, how to keep it healthy, and the mistakes that quietly undermine your crawl efficiency.
April 10, 2026
This guide explains what Service schema markup is, which properties to use, how it connects to the rest of your entity graph, and where people go wrong when implementing it.
March 10, 2026
5 Best Chinese Keyword Research Tools
I've picked out five of the best tools for keyword research for Chinese.This article is targeting users who need to research Chinese keywords for Google.
Service offering
Work with me
I help companies solve complex SEO problems and build sustainable organic growth.
SEO Consultation
Get expert answers to specific SEO questions. A focused consultation to help you troubleshoot issues, validate ideas, or get guidance on complex SEO decisions.
SEO Audit
A comprehensive analysis of your website’s SEO performance. I identify technical issues, content gaps, and growth opportunities with clear recommendations for improvement.
SEO Strategy
Build a long-term plan for sustainable organic growth. I work with your team to define priorities, align SEO with business goals, and guide execution over time.
Schema Markup
Implement structured data that helps search engines better understand your content. I design and deploy schema markup to improve eligibility for rich results and enhance search visibility.
Technical SEO
Identify and resolve technical issues that impact crawling, indexing, and performance. From site architecture to rendering and indexing, I help ensure search engines can properly access your site.
International SEO
Optimize your website for multiple countries and languages. I help with hreflang implementation, international site structures, and localization strategies to reach global audiences.
Case Studies
Selected work and measurable outcomes.
Case studies show how strategy translated into measurable outcomes, clearer priorities, and execution that held up beyond the initial recommendation.