Hey! I’m Aubrey, an Europe-based SEO Consultant. I am specializing in SEO Content Strategy, International SEO and SERP analysis. I’m learning and hoping to transition into Technical SEO.
I have worked with clients across a wide spectrum of industries โ such as FinTech, SaaS, iGaming, travel and healthcare service.
This is my personal website to share my learning and experiment on different SEO tactics.
Email me: [email protected]
Latest SEO Insights
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Simplify content audit process with content inventory
This article outlines how I create a content inventory and how I use it to improve your content strategy.
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How to Extract URLs from a Sitemap Using Google Sheets
Learn how to extract URLs from a Sitemap using Google Sheets.
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How to Optimize URL Slug for SEO
Learn more about what URL slugs are, why they’re important for SEO, and how you can optimize URL slugs for better search engine performance.
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How to Extract Page Titles and Descriptions in Google Sheets
In this guide, we’ll walk through a simple method to extract page titles and descriptions from URLs in Google Sheets using a combination of functions.
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Local Business Schema for Multiple Locations
In this guide, we will discuss the steps to implement LocalBusiness schema for multiple locations and provide helpful tips and example.
Case Studies
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Crafting the SEO Strategy for a Startup Company
How strategic SEO initiatives propelled a SaaS startup’s online presence, resulting in a 993.5% increase in organic clicks over one year.
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SEO Localisation for a healthcare company
Implemented SEO strategy for an international company in the healthcare sector. The primary goal was to localise the content for the Hong Kong market and increase non-branded traffic to the website.
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Increase organic traffic without publishing new content
In this case study, I audited and re-mapped a client’s content to fix the keyword cannibalization issue. After repurposing their existing content, their website’s organic traffic increases and ranking on first page.