Hey there! I’m an SEO Manager with 6+ years of B2B and B2C marketing experience.
I’m learning and hoping to transition into Technical SEO.
This is my personal website to share my learning and experiment on different SEO tactics.
Latest SEO Insights
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BrightonSEO 2025 April Recap
This blog post is a recap of BrightonSEO and notes of the presentation that I attended.
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How to change the links that appear under your site on Google
You can’t change the links under your site on Google as it’s determined algorithmically. But here are some best practices to improve your sitelinks.
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How to use SoftwareApplication Schema
Learn how to implement SoftwareApplication schema to boost your software’s visibility in search results. Includes best practices, rich result tips, and structured data examples.
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How to Remove 404 Error Pages From Google
Removing or redirecting 404 error pages is essential to ensure optimal SEO performance. Let’s uncover the steps to remove 404 error pages from Google.
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How to Optimize HTML Structure for SEO
Learn how a well-organized HTML structure boosts SEO. Discover tips and common mistakes for better search engine rankings.
Case Studies
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Content Freshness: How Publish Date impact SEO
Discover how displaying a visible publish date on web pages impacted organic traffic, CTR, and rankings.
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Crafting the SEO Strategy for a Startup Company
How strategic SEO initiatives propelled a SaaS startup’s online presence, resulting in a 993.5% increase in organic clicks over one year.
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SEO Localisation for a healthcare company
Implemented SEO strategy for an international company in the healthcare sector. The primary goal was to localise the content for the Hong Kong market and increase non-branded traffic to the website.