Schema Markup Consulting

Aubrey Yung

Hey there! I am Aubrey, an SEO Manager by day and a schema markup consultant by night. I am also a Google Search Central Gold Product Expert, and volunteered my time to troubleshoot and help users with SEO and structured data problem.

I provide in-depth schema markup audit, consultation and strategy. I work closely with you to create a clear and scalable strategy that aligns with your business goals.

Why you need schema markup?

Schema markup (aka structured data) helps search engines understand the context of your content and establish a connection between different entities, making it easier for them to index and display your pages in relevant search results.

By implementing structured data, you can enhance the display of your listings in search results with rich snippets, providing more informative and visually appealing results.

Structured data also plays a key role in improving entity recognition and connections. When your content is properly marked up, search engines can better identify your brand, organization, products, and people as distinct entities — and connect them to other relevant entities across the web, such as in the Knowledge Graph. This strengthens your site’s credibility and helps build a clearer, more authoritative presence in search.

What can you expect from my structured data services?

My structured data services are designed to providing search engines with detailed information about your content and business.

1. Consultation

Let’s start with a comprehensive consultation to understand your business goals and current website structure. This initial discussion helps us identify key areas where structured data can make the most impact.

2. Schema Markup Audit

A detailed audit of your existing website to assess the current use of structured data and identify opportunities for improvement. This includes checking for any errors, gaps, or outdated markup that could be holding back your SEO performance.

3. Strategy

Based on the findings from the audit, Aubrey will develop a customized structured data strategy tailored to your specific needs. This strategy outlines the types of schema markup that will be most beneficial for your website and how they should be implemented.

4. Create and Execute

Aubrey can create and implement the structured data on your website, ensuring it adheres to the latest SEO standards and best practices. She can also collaborate closely with your in-house development team to clarify all the technical requirement and ensure a seamless execution process.

5. Ongoing Support and Optimization

Structured data needs to evolve with your website and SEO practices. Aubrey offers ongoing support to keep your structured data up-to-date and optimized for the best performance.


Learn more about structured data

Local Business Schema for Multiple Locations
In this guide, we will discuss the steps to implement LocalBusiness schema for multiple locations and provide helpful tips and example.
ProfilePage Schema Markup
ProfilePage schema identifies a webpage as a profile about a specific person or organization. It helps search engines understand that the page represents someone’s identity.
Schema Markup for Product Category Pages
Learn how to implement schema markup for product category pages using CollectionPage and ItemList.
The Benefits of Schema Markup
Learn why schema markup is important and how it helps search engines understand your content,.
Breadcrumb Schema
Breadcrumb schema is a type of structured data that helps search engines understand a page’s position in a site’s hierarchy and display breadcrumb navigation in search results.
Organization schema
Many brands overlook Organization schema. Learn how structured data can give your company a competitive edge in Google’s search results and knowledge panels.
How to Mark Up a Product with Regular and Discounted Prices
To show both regular and sale prices in schema markup, use priceSpecification with priceType: StrikethroughPrice for the original price.
7 schema markup for e-commerce websites
The 7 most useful types of schema markup for ecommerce websites are Product, Offer, aggregateRating, Breadcrumb, FAQ, Organization, and Carousel.
How to use SoftwareApplication Schema
Learn how to implement SoftwareApplication schema to boost your software’s visibility in search results. Includes best practices, rich result tips, and structured data examples.
How to Integrate FAQ Structured Data with WebPage or Article Schema Markup
Learn how to nest FAQPage schema into WebPage or Article structured data using the hasPart property.
How to fix unparsable structured data
Receive an “unparsable structured data issues detected” warning? Don’t panic – learn how to fix structured data error in this guide.
How to use event schema for multiple dates
How to use event schema for multiple dates? Let's dive into two main scenarios that you may encounter when creating the Event schema markup.
How to use “knowsAbout” schema
This article will explore how to use the "knowsAbout" schema and what properties to include.
How to use Author schema for E-E-A-T?
Author Schema is a structured data markup that showcases the author's expertise and credibility. Learn how to implement it effectively on your website now.
How to add schema markup with Google Tag Manager
In this step-by-step guide, let's discover how to add schema markup with Google Tag Manager.
How to Choose @id for Schema
Let’s take a closer look at how to choose the @id for your schema markup, especially if you're an SEO specialist looking to optimize your website.
What is sameAs Schema
Let's take an in-depth look at the sameAs schema and how to implement it properly on your website.
What is Schema Markup
In this beginner’s guide, let’s take a look at what schema markup is, how it works, and how it can benefit your website.
Person Schema Markup
A Person Schema markup is a type of structured data that helps search engines understand specific information about a person.
How to Check Schema Markup
Adding schema markup to a webpage can help it appear more prominently in SERPs. Learn how to check and test schema markup for your website so you can ensure that you're implementing it correctly.