International SEO
I help companies expanding into new countries and languages get found in every market, with hreflang, site structure and keyword localisation that go beyond simple translation.
International SEO is more than translation
Translating your site is only the first step. To rank in another country, search engines need to know which version of a page belongs to which market, and your content needs to match how people there actually search. Direct translations often miss the terms locals use, which is why keyword localisation matters as much as the technical setup.
Common international SEO problems I fix
- The wrong country or language version ranking in search results
- Missing, broken or conflicting hreflang tags
- Duplicate content across regional versions of the same page
- A URL structure that doesn't scale as you add markets
- Translated keywords that nobody in the target market searches for
Choosing between ccTLDs, subdomains and subfolders is one of the first decisions to get right. See my guide to international SEO URL structure for the trade-offs.
Benefits
Why International SEO matters
International SEO helps you grow visibility in the markets that matter most. Instead of sending the same message to every country, you create a search experience that matches local language, intent, and search behavior. The result is better rankings, better-qualified traffic, and a stronger foundation for global growth.
Market-specific SEO strategy
Get a clear plan for which countries, languages, and pages to prioritize based on business goals, search demand, and competitive opportunity.
Better visibility in local search results
Improve your chances of ranking in the right country and language versions of Google by aligning your site structure, content, and signals with international best practices.
Stronger technical foundations
Fix the technical issues that often block international performance, including hreflang implementation, geo-targeting, duplicate content risks, and indexation problems.
What’s included
Everything you need to improve international organic performance
You’ll receive practical deliverables designed to help your team make decisions, fix issues, and execute with confidence across languages and regions.
International SEO audit
A detailed review of your current international SEO setup, including technical issues, structural risks, and missed growth opportunities.
Market and keyword opportunity analysis
Research into how users search in each target market, with keyword themes and search intent mapped to the right pages and languages.
Site structure recommendations
Guidance on the best setup for your international website, including ccTLDs, subfolders, subdomains, language-country targeting, and scalable URL structures.
Hreflang and indexing guidance
Recommendations to help search engines understand which version of each page should be shown in each market.
Localized content recommendations
Advice on how to adapt existing content and create new pages that better match local search behavior and user expectations.
How it works
A practical international SEO process built for growth
I combine strategy, technical SEO and localisation guidance to help you build the right setup for international search. Whether you're entering new markets or improving an existing global site, the process uncovers opportunities, fixes blockers and creates a roadmap your team can act on.
- 1
Understand your markets and goals
I start by reviewing your business priorities, target regions, current site structure and international performance to identify where SEO can have the biggest impact.
- 2
Audit your international setup
I assess the technical and strategic foundations of your site, including country and language targeting, hreflang, URL structure, indexation, internal linking and localised content coverage.
- 3
Identify opportunities and issues
I uncover the gaps holding performance back and highlight the best opportunities for growth across target markets, languages and page types.
- 4
Build your action plan
You receive a prioritized roadmap with clear recommendations for SEO, content, localization, and development teams, so the next steps are easy to implement.
- 5
Support execution and expansion
If needed, I can support rollout across markets, review implementation and help refine your international SEO approach over time.
Results
International SEO results
Pricing
International SEO packages
Start with an audit of your current setup, or get a complete market-by-market strategy.
International SEO Audit
A focused audit for businesses that want to identify technical issues, missed opportunities, and the right next steps for international growth.
- Review of current international SEO setup
- Country and language targeting assessment
- Hreflang review
- Indexation and duplication checks
- Site structure review
- Key international SEO issues and risks
International SEO Strategy
A more complete package for companies that need both audit insights and a market-focused SEO strategy for multilingual or multi-country growth.
- Everything in International SEO Audit
- Market and keyword opportunity analysis
- Search intent research by market
- Recommendations for content localization
- Prioritized roadmap by impact and effort
- Not included: Page-level targeting recommendations
Who you'll work with
Aubrey Yung
SEO Manager & Schema Markup Consultant
Aubrey is an SEO Manager and Schema Markup Consultant with 7+ years of B2B and B2C marketing experience.
- Schema Markup
- International SEO
- Technical SEO
- Content Strategy
FAQ
International SEO FAQs
What is international SEO?
International SEO is the process of optimizing your website so search engines can understand which content should be shown to users in different countries or languages. It helps you improve visibility in the right markets and connect users with the most relevant version of your pages.
Do I need international SEO if my website already has translated pages?
Usually, yes. Translation alone does not guarantee search visibility. International SEO helps make sure your translated or localized pages are discoverable, properly targeted, and aligned with how people actually search in each market.
Can you work with our developers, content team, or localization team?
Yes. International SEO often requires collaboration across teams. I can provide recommendations and documentation that help developers, content teams, and localization teams work from the same plan.
Should I use ccTLDs, subdomains or subfolders?
It depends on your resources and markets. Subfolders (example.com/de/) are usually easiest to manage and consolidate authority on one domain. ccTLDs (example.de) send the strongest country signal but need separate authority building. Subdomains sit in between. I'll recommend a structure based on your business model, markets and team.
What is hreflang and do I need it?
Hreflang is an annotation that tells search engines which language or regional version of a page to show each user. If you have the same or similar content for more than one language or country, you almost certainly need it, and it has to be implemented consistently across every version to work.
How do you decide which markets to prioritise?
I compare search demand, competition and your existing visibility in each market against your business priorities, then rank markets and page types by expected impact and effort.