Google Search Console Chinese Community Online Live 2026

Ecommerce Structured Data

This sessions introduces the core concepts and latest practices of structured data in e-commerce, explaining how Schema.org helps Google and AI correctly understand brands, products, prices, shipping, returns, and membership policies. By correctly modeling product groups/variants and merchant-level structured data, e-commerce can improve search display quality, reduce shopping friction, and lay the foundation for future AI-powered shopping experiences.