SEO approach
Content Strategy
Aubrey takes a data-driven and holistic approach to ensure that the content is effective and impactful. Through conducting in-depth research to identify the best topics, keywords, and formats for your content, Aubrey will work with clients to create a comprehensive content plan that aligns with their business objectives.
SERP Analysis & Competitor Research
Aubrey will conduct a comprehensive SERP analysis of clients’ website’s keywords and identify the most relevant search terms for their industry. A thorough SERP analysis helps to gain valuable insights into a website’s SEO performance and make data-driven decisions to improve the rankings and increase organic traffic.
International SEO
Aubrey takes a holistic and user-oriented approach to International SEO strategy for her clients. She leverages Localization and Technical SEO to assist her clients in achieving their global objectives.
Aubrey’s Journey
Aubrey is a digital nomad who finds her way in SEO by accident. In 2016, she moved to Estonia to pursue a Master degree but ended up working at Wise as a SEO Content Specialist.
During her time at Wise, she launched three blogs: Cantonese, Mandarin and English to target Hong Kong region and Chinese-speaking market.
She has an adventurous spirit and is constantly learning new things. She slowly transitioned into a more well-rounded SEO Consultant role through self-learning and close collaboration with clients across multiple industries.
Aubrey studied Sociology and Comparative Literature at the University of Hong Kong and graduated with a Bachelor of Social Sciences in 2016.